Volume VI Special Issue I January 2026

Name of Author : Deepali Sharma, Dr. Shrutimita Mehta

Title of the paper : Influence of Visual Communication for Multigenerational Groups: Analysis

Abstract: This paper aims to measure the effect of visual communication on different age groups in respect of reading interests. The research draws on family communication theory, storybook visualization, and childrens reading interest within the context of visual communications. Reading is also considered a key literacy activity, as it involves decoding and interpreting visual symbols like letters and images, making it closely connected to visual communications. Visualization tailored for different age groups can be highly effective in enhancing comprehension and engagement within visual communications. Conclusion visual affects positively reading interest.

Keywords : Visual Communication, reading interest, Visualization, Reading Interest, Communication Theory.

DOI :

Page Number : 147-152