Volume VI Special Issue III March 2026

Name of Author : Dr. Rizwan Khan Amanullah

Title of the paper : How Artificial Intelligence Is Transforming Decision Making in Modern Sports: An Empirical and Analytical Study

Abstract: Artificial Intelligence AI is increasingly redefining decision-making processes in modern sports by enabling data driven, predictive, and realtime analytical capabilities. Traditionally, sports decisions were largely based on human intuition, experience, and observational judgment. However, the exponential growth of data generated through wearable technologies, performance analytics, and video tracking systems has created the conditions for AI driven decision support systems. This paper presents a comprehensive theoretical and empirical analysis of how AI is transforming decision making in modern sports. Using a mixed method approach that integrates a survey of coaches, sports analysts, and athletes with conceptual and literature based analysis, the study examines AIs influence on performance optimization, injury management, tactical planning, officiating, and ethical governance. The findings indicate that while AI enhances accuracy, efficiency, and fairness in decision making, excessive reliance on algorithmic systems raises concerns related to autonomy, creativity, data privacy, and psychological pressure on athletes. The paper argues for a balanced, human centered integration of AI in sports decision making and offers policy recommendations aligned with Scopus and UGC CARE journal standards.

Keywords : Artificial Intelligence; Sports Analytics; Decision Making; Performance Optimization; Sports Ethics

DOI :

Page Number : 115-118