Volume V Special Issue I January 2025

Name of Author : Lect. Najihah Mahmmed Taher

Title of the paper : Future Trends for Enlightened Marketing in Light of Artificial Intelligence Strategies and Tools

Abstract: Rapid artificial intelligence AI developments are driving a sea change in marketing. This paper delves into the upcoming tendencies in ethical marketing, focussing on how AI will influence strategic and operational approaches. New possibilities for marketers to improve consumer engagement, tailor experiences, and streamline decision-making are opening up as AI develops. Predictive analytics, chatbots, and machine learning algorithms are just a few of the new AI driven tactics that will change the face of marketing in the future. It also looks at the resources that help implement these plans, like CRMs driven by AI and sophisticated data analytics platforms. This paper seeks to provide marketers with actionable insights for leveraging AI to create more prosperous, responsive, and customer centric marketing approaches by analyzing current trends and presenting a forward looking viewpoint.

Keywords : Artificial Intelligence, Ethical Marketing, Predictive Analytics, Strategies, Tools

DOI :

Page Number : 126-132