Volume V Special Issue II May 2025

Name of Author : Subhashkumar K

Title of the paper : The Impact of Data Analytics on Business Performance and Strategic Decision Making

Abstract: Data analytics has emerged as a vital tool for organizations seeking to enhance their performance and decision making processes. By leveraging vast datasets, companies can gain insights that drive efficiency, optimize resource allocation, and foster innovation. This paper examines the role of data analytics in shaping business strategies through descriptive, diagnostic, predictive, and prescriptive analytics. It also explores real world applications, with Amazon serving as a part to illustrate how data driven strategies improve operations and customer engagement. The study highlights the significance of data analytics in personalizing customer experiences, optimizing supply chain management, and improving financial performance. Despite its advantages, organizations face challenges such as data privacy concerns, security risks, and a shortage of skilled professionals. To fully harness the potential of analytics, companies must implement robust data governance policies and invest in advanced analytical capabilities. This research underscores the importance of data analytics as a transformative force in modern business management and strategic decision making.

Keywords : Data Analytics, Decision Making, Business Performance, Predictive Analytics, Competitive Advantage

DOI :

Page Number : 55-60