Volume V Special Issue IV October 2025

Name of Author : Shilpa K P

Title of the paper : Exploring the Adoption of AI-Driven Tools for Financial Management in Indian Startups: An Empirical Perspective

Abstract: The emergence of artificial intelligence AI has revolutionized several global sectors. Businesses now have new opportunities to improve decision making, process efficiency, and overall effectiveness thanks to the capabilities of AI technologies like machine learning, natural language processing, and predictive analytics. Recent years have seen a tremendous increase in the number of startups in India, thanks to supportive government regulations, a thriving entrepreneurial environment, and financing availability. However, financial management is a significant difficulty for many businesses due to few resources, a lack of knowledge, and often shifting market conditions. This study intends to perform a quantitative analysis of the usage of AI tools in financial management by Indian startups to fill this knowledge gap and further our understanding of AI adoption in financial management within the Indian startup ecosystem. This study will analyze the variables that influence the adoption of AI tools and insights into the many tools utilized, their perceived advantages, and disadvantages.

Keywords : AI adoption, Finance management, Indian startups, AI tools & FinTech

DOI :

Page Number : 229-239